Broke two days ago, will shut down in China, Adidas, a new storage center in China’s supply chain project is in full swing in.
“Opening and closing” of China’s strategic adjustment, reflecting the foreign sports brand, “Reducing the OEM production, increase the sales development of thought change.
Reporters recently exclusive from Adidas Sports Supply Chain Director Xie Qian side was informed that the second half of this year, Adidas will be the current storage center in Suzhou, a new north warehousing center location site in Tianjin. “This is a decision made by the firm to study the northern China market demand basically renovation is completed.
New logistics center to increase the range of radiation
19, Adidas Greater China, Corporate Communications Director Zhang Ting, closed the plant in Suzhou, China will continue to maintain the market position of Adidas global core resources.
Earlier market rumors, Zhang Ting sure Suzhou plant is officially closed in October “,” 160 employees in sufficient time for advance notice of plant closings, and far higher than the national standard of compensation.
Admitted that the Chinese market, production costs gone up at the same time, the international sportswear big has never ceased to market, “Nuggets”.
Adidas, for example, although the United States remains its largest market, however, the profit contribution of China and the Russian market is most great. Managing Director of Adidas Greater China, Skyline (Colin Currie) had boasted: “In the next five years, Adidas in China with annual sales of 15-20% growth.”
Adidas factory in Suzhou, “call a halt”, but Adidas logistics and warehousing center in China only will continue to be retained in Suzhou. Partial An Huadong region’s logistics center in the face of the growing demand of the entire Chinese market, the ability to radiate a bit limited.
Adidas had previously announced to open 2500 stores by 2015 China’s new hope to further expand the coverage of the Chinese market, while in 2011 this figure was only 1 175 new stores. Adidas Erick Haskell, chief operating officer, has announced that the normal transit time is generally 2-3 days, but how quickly the product shipped to Urumqi, it is currently the biggest problem we encountered. ”
Thus, the idea of a northern logistics center molding, while the site is not speculation that Beijing and other places, finally settled down in Tianjin.
Demand for the northern market, Xie Qian said: “macro, the apparel industry tier cities in China has basically been saturated, but the Chinese place with a large population, from the overall development of the industry is still very optimistic about the growth of China’s market size I believe the next increase will still maintain double-digit. ” To be able to keep up with market demand for timely and accurate fashion retail industry, logistics and inventory management will be largely decided by the company’s “life and death.